Our brand focuses on R&B music and to research music production we created a case study about two production companies: Atlantic Records and Universal Music Group. The case study consists of data including marketing strategies, distribution methods, audience interaction tools, and practices specifically for Cardi B, Bazzi, The Weeknd, and Jhene Aiko. After creating the case study we chose the song Cmon Talk, by Bernhoft to base our brand on. The hardest part of this section of the project is separating our brand from Bernhoft's already existing brand.
Since we have the song and the genre, it was time to plan the entire project. First, we created a name for our Brand: Marz. Along with the name, we had to figure out how to promote our brand. After discussing it we decided on making an Instagram account with pictures of Martin and I being the members of Marz. Choosing how we wanted the Instagram profile to look took some time but after we planned a photoshoot we took time to also plan the music video. The storyboard consists of quick sketches of how we wanted each shot to look. This process took the most time because we wanted it to be as detailed as possible.
In order to be able to create our brand, we made a schedule to follow so we don't miss deadlines. In it we have times to meet outside of school and what we want to accomplish during those times. Sticking to the schedule has been tough because the process isn't linear and we keep coming up with more ideas. Overall following the schedule seems like it will be the hardest part even if we give leeway for delays because anything can happen that will halt the process. We hope that the detailed schedule will alleviate some of the delays that may occur.
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